Blog
Outbound, cold calling and booking meetings.
Practical guides from 200,000+ cold calls, 2,000+ booked meetings and $10M+ in pipeline.
What 2,000+ Booked Meetings Taught Me About Cold Calling
Real numbers from 200,000+ cold calls and 2,000+ booked meetings: about 100 dials per meeting, a 10% conversation-to-meeting rate and a 70% show rate. Plus the five lessons behind them.
How Much Does Outsourced Cold Calling Cost? What Founders Get Wrong
Most founders want outbound to cost nothing. Here's how outsourced SDR pricing actually works, why commission-only and cheap offshore options fail, and what to look for instead.
What to Expect in Your First 90 Days of Outbound
A month-by-month look at a new outbound program: the 30-day pilot, adding buying signals in month two and 8 to 12 meetings a month by day 90. First meetings usually land by week two of calling.
What Is a Contract SDR Agency? How It Works and When to Hire One
A contract SDR agency is an outside team that prospects, cold calls and books sales meetings for you. Here's what one does, when it makes sense and what to ask before you sign.
Outsourced SDR vs In-House SDR: How to Decide
Should you hire an SDR or outsource prospecting? A side-by-side look at speed, cost, risk and control, plus when each option wins, from a contract SDR who has done both.
How to Write a Cold Call Opener That Starts a Real Conversation
The cold call opener Daniel Goerner uses now, why it works, how openers change by department and how to handle the first brush-off.