$2M in pipeline after three agencies couldn't make outbound work
The situation
This SaaS company had grown successfully for 5 years on referrals and events. For the last 2 years they had been trying to build an outbound program and had worked with 3 agencies before me without getting it to work.
What I did
I ran their cold calling program and gave them full visibility: a weekly summary of every call made, every meeting booked and every new interested lead, plus access to listen to and review all of my calls.
The result
We booked more meetings than any of their previous agencies and generated $2 million in pipeline. They stayed for the results and for the data and reporting.