Who we work with

Outbound for construction companies.

Contract SDR work for construction companies that want a real outbound motion, tested and documented so your own team can run it later.

In short

SDR Mastery is a contract SDR agency that books sales meetings for construction companies through cold calling. Construction is one of the most responsive industries to cold calls when you're solving a real problem. In one 4-month program for a construction company, it generated over $500K in pipeline and $50K in closed revenue, with at least $100K more expected, then the client hired an internal team trained on the scripts and call recordings.

Why cold calling works in construction

Across 2,000+ booked meetings, construction has been one of the easiest industries to cold call. When you're solving a real problem, construction buyers pick up the phone and talk straight. They aren't buried in cold outreach the way tech buyers are.

That makes the phone the fastest way to start real conversations, and a good fit for companies building outbound for the first time.

How a construction outbound program runs

  1. Test the script and the market. We find which buyers and messages actually book qualified meetings.
  2. Call consistently. First meetings almost always land by week two of calling.
  3. Record and document everything. Every call is recorded, and you get weekly reporting on calls, meetings and interested leads.
  4. Hand off if you want to. Once it works, your internal team can be trained on the proven scripts and recordings.

Results

Construction company building its first outbound motion

$500K in pipeline in 4 months, then a playbook for the internal team

The situation

This construction company was building an outbound motion from scratch and hired me for 4 months to test their script and their market before committing to a team.

What I did

I tested and refined the script on real buyers, worked out which segments responded and recorded every call so the learnings could be reused.

The result

The program generated over $500K in pipeline and $50K in closed revenue, with at least another $100K expected to close. After 4 months they hired an internal team and trained them on the scripts and call recordings I provided.

$500K+Pipeline in 4 months
$50KClosed revenue so far
$100K+More expected to close

Frequently asked questions

Does cold calling work for construction companies?

Yes. In Daniel Goerner's experience across 2,000+ booked meetings, construction is one of the easiest industries to cold call when you're solving a real problem.

Can you train our internal team after the program?

Yes. One construction client ran a 4-month program, then hired an internal team and trained them on the scripts and call recordings SDR Mastery provided.

How long does a construction outbound test take?

A focused test can run around 4 months. One construction client generated over $500K in pipeline in that time.

Want more meetings with your buyers?

Programs launch in 2 weeks. First meetings usually land by week two of calling.

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Also see: B2B SaaS · B2B services