About

Hi, I'm Daniel Goerner. Most people call me Smilin' Dialin' Dan.

I'm a contract SDR. I do top of funnel lead generation for B2B companies, which means I pick up the phone and book meetings with your buyers.

200,000+Cold calls made
2,000+Meetings booked
$10M+Pipeline generated
$2M+Closed deals
25+Companies served

In short

Daniel Goerner, known as Smilin' Dialin' Dan, is a contract SDR and the founder of SDR Mastery. He has made over 200,000 cold calls, generated over $10 million in pipeline and over $2 million in closed deals, and has worked with more than 25 companies on a contract basis after 3+ years of SDR work at public and private companies.

What I do

I work with companies as a contract SDR doing top of funnel lead generation. I build the target list, write and test the cold call script, make the calls and put qualified meetings on your calendar. Cold calling leads, with email and LinkedIn alongside it.

Over my career I've made over 200,000 cold calls, generated over $10 million in pipeline and helped close over $2 million in deals. I've booked meetings with buyers at companies like Tesla, Hasbro, Chobani, Hershey, Realtor.com and Volvo.

My background

I've been doing SDR work for over 3 years. While employed, I worked at both public and private companies, where I learned how real sales teams build pipeline. Then I decided to bet on myself as a contract SDR. Since then I've worked with over 25 companies on a contract basis, from venture-backed startups to established businesses building outbound for the first time.

Who I work with

I focus on B2B companies in three areas: B2B SaaS, construction and B2B service providers. I've also run programs for distribution software companies, technology integrators and ERP partners. If you sell to other businesses and a real conversation moves your deals forward, the phone works.

How I work

  • I sound like a human. The calls that book meetings are real conversations, not scripts read at someone.
  • I show you everything. Every week you get a summary of calls made, meetings booked and new interested leads, and you can listen to any of my calls.
  • I find what works, then scale it. A new program starts with a pilot to lock down the ideal customer and a script that books qualified meetings.
  • I protect your market. If your total market is small, you can't afford a rep who burns through it. Experience matters there.

Want to see what that looks like in practice? Read the client results or my breakdown of what 2,000+ booked meetings taught me about cold calling.

Don't forget to Smile while you Dial!