Who we work with

Outbound for B2B SaaS companies.

Contract SDR work for SaaS companies that need pipeline now, from venture-backed startups to established teams that have tried agencies before, including vertical SaaS like distribution software.

In short

SDR Mastery is a contract SDR agency that books sales meetings for B2B SaaS companies through cold calling, with email and LinkedIn alongside it. For one SaaS company that had tried three agencies, it generated $2M in pipeline. For a venture-backed startup whose previous agency booked zero meetings, it booked 15 meetings a month with directors and C-suite executives.

Why SaaS companies hire a contract SDR

  • The founder is still doing all the prospecting and is out of hours.
  • You need pipeline this quarter, not after a new hire spends months ramping.
  • You've tried an agency and got nothing. Both clients below came to me after that.
  • You want to test a segment or a new product before committing headcount.
  • Your TAM is small, and you can't afford a rep who burns through it learning on your buyers.

How a SaaS outbound program runs

Month one is a pilot. We lock down the ICP, write the script, test it on real buyers and review the results together. First meetings almost always land by week two of calling. From month two, we sharpen the list with buying signals like new hires, funding and the technologies a company uses. By day 90, a well-run program is booking 8 to 12 meetings a month. (More in what to expect in your first 90 days.)

Who SaaS buyers are, and how to reach them

SaaS products sell to every department, and each one responds to a different opener:

  • Sales leaders: direct and to the point, make relevance obvious fast.
  • IT: value focused, no fluff.
  • Finance: usually more open to a general conversation.
  • HR, compliance and other niche functions: more freedom in the approach.
  • Marketing: the toughest for SaaS. You need a very sharp, specific reason to call.

That's why every SaaS program starts by testing the opener. (Here's the opener I use.)

Results

SaaS company

$2M in pipeline after three agencies couldn't make outbound work

The situation

This SaaS company had grown successfully for 5 years on referrals and events. For the last 2 years they had been trying to build an outbound program and had worked with 3 agencies before me without getting it to work.

What I did

I ran their cold calling program and gave them full visibility: a weekly summary of every call made, every meeting booked and every new interested lead, plus access to listen to and review all of my calls.

The result

We booked more meetings than any of their previous agencies and generated $2 million in pipeline. They stayed for the results and for the data and reporting.

$2MPipeline generated
3Agencies tried before
WeeklyReports and call recordings
Venture-backed startup selling to HR and recruiting teams

From 0 meetings to 15 a month with directors and C-suite

The situation

An early-stage startup selling to HR teams in the recruitment space, backed by over half a million dollars in funding. They had worked with agencies before and gotten nothing. Their previous agency booked 0 meetings.

What I did

I took over outbound and focused the calling on their core buyers: HR and recruiting directors and C-suite executives.

The result

I booked 15 meetings a month over a 3 month span, all with directors and C-suite executives.

15/moMeetings booked
0Meetings from the previous agency
Director+Seniority of every meeting

Frequently asked questions

Does SDR Mastery work with early-stage SaaS startups?

Yes. One venture-backed startup with over half a million dollars in funding had an agency book zero meetings. SDR Mastery booked 15 meetings a month with directors and C-suite executives over three months.

Which SaaS buyers are hardest to reach by cold call?

Sales and marketing leaders, because they're pitched constantly and know every cold call technique. Finance, IT, HR and other functions are often more open to a conversation.

How fast can a SaaS outbound program start?

Programs launch in two weeks, and first meetings almost always land by the second week of calling.

Want more meetings with your buyers?

Programs launch in 2 weeks. First meetings usually land by week two of calling.

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Also see: Construction · B2B services